CARTOON NETWORK # POWER PUFF GIRLS
The assignment was to relaunch the classic kids show Power Puff Girls in Sweden and Denmark. The client also wished to create a stronger parental approval.
We built the concept around linking Power Puff Girls to “girl power” through a strong campaign #tjejeräger & #pigepower (#girlpower). All dressed in the colors of the Power Puff Girls. Total reach: 8,8 million people.